About Me

Picture of coach Manuel smiling while talking to a client in the gym

I’m a strength and performance nutrition coach and currently in the process of becoming a psychological counselor

My Journey

It started at age 16 when I joined a gym to improve my self-esteem and get a six-pack. However, I soon realized that visible abs aren’t everything.

After reaching my initial goal within a couple of months, I still lacked confidence and struggled with nagging back pain. I admired the people around me in the gym who were moving crazy weights and seemed to possess unshakable confidence, and I wanted to be just like that.

So I changed my goal to become the strongest version of myself, both mentally and physically. After countless mistakes, several injuries, and trying to figure everything out by myself for years, I enrolled in a top strength coach program.

This completely revolutionized my approach to training and nutrition, leading me to qualify for the national powerlifting championships. I started helping friends and family with their fitness goals while avoiding the countless mistakes I had made, and I loved it — so I took a big leap:

In 2019, I started my coaching business. Everything went great until I hit a wall in 2021. After competing at nationals again, I burnt out due to my packed business schedule and a restrictive diet I hated.

I lost my joy in working out, got into my worst shape in years, and knew I had to change something.

The Breakthrough

I realized that my most successful clients did not see working out and eating healthy as sacrificial and torturous. That’s when I started focusing on:

  • Enjoyment
  • Eating foods I genuinely liked
  • Prioritizing stress management and recovery

This new approach not only helped me regain my peak fitness but also reignited my passion for training — without sacrificing my busy career.

Introducing the Strong Entrepreneur Framework

From these experiences, I developed the Strong Entrepreneur Framework: A method designed to help ambitious individuals optimize their fitness and well-being without compromising their professional and personal lives.

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